InterContinental Phu Quoc Long Beach Resort
Continuing the 80-year journey of shaping global luxury resort standards and expanding to new destinations in one of Asia’s fastest growing tourism markets
On the occasion of the 80th anniversary of its founding InterContinental Hotels & Resorts, IHG Hotels & Resorts (IHG) reaffirms our long-term commitment to Vietnam, one of Asia’s fastest growing tourism markets.
Owning nine hotels and resorts that have won many prestigious awards and more than 2,500 hotel rooms spread across the country, InterContinental is currently leading the luxury hotel segment in Vietnam. After nearly two decades since its launch in this country, the brand is preparing to welcome four new projects in potential destinations, contributing to realizing the goal of making Vietnam a leading tourist destination.
Ông Vivek Bhalla, Giám đốc Điều hành IHG Hotels & Resorts khu vực Đông Nam Á & Hàn Quốc, chia sẻ: “Vietnam is currently one of the most vibrant hotel markets in Asia. A solid tourism foundation, the increasing spending ability of domestic people, and the growing attraction for international tourists are opening up favorable opportunities for long-term growth.”
“Vietnam has emerged as one of the markets with the most impressive business indexes in IHG’s Asia-Pacific region, with RevPAR (revenue per available room) growth recorded at +20%1 in Q2 2026. In particular, the luxury segment nationwide had a RevPAR increase of 21.1%2, exceeding the industry average of 73 USD/room, reflecting the growing demand of travelers for high-end experiences.”
Ông Vivek Bhalla, Giám đốc Điều hành IHG Hotels & Resorts Khu vực Đông Nam Á & Hàn Quốc
In the first half of 2026, Vietnam welcomed 12.3 million international visitors, an increase of nearly 15% over the same period last year, of which 70% of visitors came from Asia. Domestic tourism also reached 81 million in the first 6 months of the year, showing the increasing spending power and travel demand of Vietnamese consumers.
Mr. Vivek further shared: “Coastal destinations and resorts such as Da Nang, Nha Trang and Phu Quoc continue to be the most favorite choices of Vietnamese tourists, in which family guests are the main source of guests for many InterContinental resorts across the country.”
To meet the needs of luxury travelers, the InterContinental brand has just completed a comprehensive global innovation program, harmoniously combining a long-standing heritage with contemporary design, wellness, culinary innovation and experiences tied to the destination’s identity.
Mr. Vivek added: “Luxury today is defined by authentic experiences, cultural immersion and meaningful connections. InterContinental’s transformation reflects this trend. Whether through services focused on mental and physical health, destination-inspired events, or the expertise of our team of Cultural Insiders, we are creating richer and more personalized experiences that help guests connect with the world. surrounding world”.
InterContinental’s journey in Vietnam began in 2007 with the launch of InterContinental Hanoi Westlake. During 19 years of development, the brand has affirmed its leading position in the market in the luxury hotel segment, present in Hanoi, Ho Tram, Da Nang, Nha Trang, Phu Quoc and Ha Long.
The InterContinental brand has officially been present in Vietnam since 2007 with the launch of InterContinental Hanoi Westlake
In the future, IHG plans to continue to strengthen InterContinental’s leading position through a series of upcoming iconic projects in new destinations, including Thanh Xuan Valley (Phu Tho), Can Gio, Sa Pa and Da Lat in the next 3 to 5 years. In addition, the group continues to seek development opportunities in gateway centers and key resorts such as Ho Chi Minh City, Hanoi, Nha Trang and Ho Tram.
“The development of InterContinental is part of our long-term strategy to build a portfolio of world-class brands across all tourism segments in Vietnam,” Mr. Vivek said. “In parallel with expanding the InterContinental brand, we see opportunities to develop the branded real estate segment through InterContinental and Regent, accelerate growth in the mid-range segment with Holiday Inn Express and Garner, and gradually introduce new brands such as Kimpton and Staybridge Suites to the Vietnamese market.”
InterContinental Halong Bay Resort
“Celebrating InterContinental’s 80th anniversary is an opportunity for us to not only look back on a proud heritage but also get ready for the next chapter of development. Vietnam is a strategic market for IHG, where we see many great potential opportunities to cooperate with investors, creating world-class spaces and experiences to serve the next generation of luxury travelers.”
InterContinental Hanoi Landmark72
“Với những điểm đến mới, những trải nghiệm mới và danh mục thương hiệu ngày càng mở rộng, chúng tôi cam kết tiếp tục mang đến những trải nghiệm giàu bản sắc văn hóa, kết nối toàn cầu – những giá trị cốt lõi đã làm nên tên tuổi của thương hiệu InterContinental trong suốt 80 năm qua, đồng thời thúc đẩy vị thế du lịch Việt Nam trên bản đồ điểm đến hàng đầu châu Á".
Mr. Vivek share more:
What strategy does InterContinental’s expansion into secondary destinations reflect, and what is the biggest difference when developing a luxury brand here?
This strategy aims to meet tourists’ need to explore new experiences. Although the initial infrastructure takes time to complete, these destinations have the outstanding advantage of creating deep cultural and emotional connections with local communities.
If you were to choose the key thing for Vietnamese tourism to break through and reach the world, what factor would you choose?
Vietnam’s core products (natural, cultural, human) are very strong. The key factor to do immediately is to step up marketing to tell the brand story to the world and optimize the convenience of tourists’ journeys (infrastructure, visa, entry).
How do you evaluate the potential and development plan of IHG’s Branded Residences segment in Vietnam?
Vietnam is the world’s fourth largest Branded Residences market. IHG is actively promoting this segment in Phu Quoc, Ha Long and soon Sa Pa to meet the needs of bringing high-end resort experiences into customers’ living spaces.
Lesson: Navigator Media
